YouTube, a Google own video hosting and sharing platform have delved further in its quest to expand its market share in Africa by appointing a Nigerian born content guru as its new Managing Director emerging markets.
His appointment will officially begin in April 2020. Alex was a former Executive Vice President and Managing Director of Viacom/CBS Networks Africa & BET International.
The Enugu Nigeria born business guru will be responsible for running YouTube’s business and partnership teams across emerging markets in EMEA (Europe, the Middle East, and Africa EMEA) including Russia, Turkey, North and Sub Saharan Africa.
According to his LinkedIn profile, Alex Okosi rose to the pinnacle of Executive Vice President and Managing Director of Viacom International Media Networks Africa (VIMN Africa) in 2017. He later took additional responsibility as Executive Vice President and Managing Director of BET International to drive the growth of the brand in markets outside the United States of America.
A further digging of his educational background, Okosi holds a Bachelor of Science degree in Business Administration and Economics from Saint Micheal’s College in Colchester, Vermont. He has also undergone a CTAM Executive Management program at Harvard Business School and a Global Leadership & Public Policy for the 21st Century Executive Program at Harvard Kennedy School.
In a comment, the chief of YouTube EMEA, Cècile Frot-Coutaz shows excitement in the appointment of Okosi and he said he looks forward to welcoming Okosi to the YouTube EMEA leadership team. He further praised Okosi as a content king as he added that he is well experienced in the content industries as well as having a track record for building businesses in the established and new markets.
It is noteworthy that YouTube has come a long way supporting African talents, especially from Nigeria. The 2 billion monthly users video hosting and sharing platform is in partnership with a Nigerian music artiste Mr Eazi and the emPawa initiative to support 10 emerging Nigerian music artists “to build their craft, increase their fanbase and connect with the world through YouTube”.