7 Marketing Tips For Female Entrepreneurs on International Women’s Day

Marketing is the process of selling your products or services to potential customers or clients. It also the process of selling the solution to a particular problem. It is the way of promoting a business, even that your small business.

Are you a female Entrepreneur? Who is willing to grow her business. Do you want to get more customers as a female entrepreneur? Here are 7 marketing tips for Female Entrepreneurs on Women’s International Day.

POWER OF TALKING (WORD OF MOUTH)

Word of mouth is one of the most powerful tools for advertising your product. As a female entrepreneur who likes what she does, I want to tell you that nobody can love your product the way you do. The first tip for you to market that product is by telling people about your product “ being Your own Marketer “. I believe when you tell people (friends, family, siblings, neighbours etc) around you about your product, someday they will patronize and refer others to you. Remember, these people are your first customers. They give you testimonies and tell others about your product if the services rendered to them are good. Don’t stop talking.

USE THE POWER OF SOCIAL MEDIA

One of the best place to pitch your office (shop) as a female entrepreneur in the 21st century is on social media. I know women like to be on the internet more often. As a female entrepreneur, you can make use of this opportunity by promoting your products on the internet. Different social media platforms (Facebook, Twitter, Whatsapp etc) have their specific purposes. Just identify where best your customers are on these social media platforms and start pitching your tent there.

BRANDING

Branding is creating an identity for your product in the market it belongs. Branding starts from a well spelt out logo, business card, social media pages, nice packaging etc. How do people recognize your product amidst the multitude? It is your branding. Remember there are others that do what you are doing, so make your product distinguished. As an entrepreneur, you must learn to do things differently from your competitors.

JOIN AS MANY AS POSSIBLE WHATSAPP GROUPS

In recent time, Whatsapp has proved itself to be the best instant messaging platform with billions of users. One of the greatest platform you can harness to market your product is Whatsapp. So, do not run away from Whatsapp groups. Create a reputation for yourself and brand on each groups and market your products.

Another thing you can do with Whatsapp is to install the Whatsapp for Business version. This enables you to create your business profile, allows you to create auto response for your customers and you can do many things with it.

Suggested Read: How use Learn how to use Whatsapp for Business

GATHER TESTIMONIALS

Customers have never been more empowered to provide feedback. Go above and beyond to ensure the feedback you receive is positive. These testimonials are worth their weight in gold as a marketing tool. Reach out to your customers and ask them how you can improve your product and service. A satisfied and engaged customer has the potential to do your advertising work for you. Not only that, tell people about successful products or services you have delivered, this is called portfolio. It gives your potential customers confidence that you can satisfy them.

TALK TO INFLUENCERS

There people that have lot of reputation, followers and marketing acumen on Social Media, these are influencers. They are everywhere on social media. Want to get the word out there and boost your visibility on social media without taking years to build the audience? Then you should certainly leverage influencers. But the key is to find the right influencer.
All you need to do is to find the right influencer in your niche so that you’re targeting the right audience. It’s not just about spreading your message. It’s about spreading your message to the right consumer base. If you can do that properly, then you can likely reach a sizable audience

ATTEND CONFERENCES/SEMINARS AND NETWORK WITH PEOPLE

Though we live in an increasingly digital age, networking events still serve an important purpose in the business world. Identify events in your industry and attend. Take the time to introduce yourself to people and ask questions. Grow your network of potential customers by speaking to them face-to-face.

One of the events coming up soon is the Techpoint Inspired. You can read more about it here

I wish you success in your business and happy International Women’s Day.

Oluwatosin Babatunde

A Content Writer, Women Advocate, Writer of WomenPreneur on StackPreneur. She loves singing when not working.

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